Sponsorships
Sponsorship is primarily a business partnership where the sponsor commits money or resources to a usualy non-profit partner in exchange for specific promotional benefits. In addition to this criterion, the company also considers the social impact of the sponsored activities, aiming to create a positive environment and opportunities particularly for the development of young people.
Donations
When awarding donations, the company uses criteria that advance social responsibility, sustainable development, ethical practices, and environmental stewardship, with a particular emphasis on:
- Educational, developmental, and training programs (focusing on socially disadvantaged groups and individuals)
- Cultural initiatives
- Humanitarian efforts, health, and social welfare (with a focus on socially disadvantaged groups and individuals), including preventive measures
- Environmental protection, including preventive measures